Why Radishweed?

It started in the garden, I pulled out what at first looked like a weed. Too late, I realised it was a beautiful radish. Never knowing what it could have been, I ended its chances to flourish.

It struck me how often this happens in business. Healthy, productive, brilliant ideas exist in companies. Many in the middle layers, where much of the problem solving is done.

How often do we, as executives, terminate those ideas before they flourish? Do we recognise these? Do we create an environment where these ideas are nurtured, fertilised and cared for?

Do you have a radish that you’re growing? Perhaps your own business idea? Radishweed Global is here to help it grow.

Our Team

The Radishweed team offers significant experience in digital transformation, including the development of business and IT strategies.

Baziel Barends

Founder and CEO

Baz is the founder of Radishweed Global and has nearly twenty years’ experience as a corporate executive skilled in strategy, digital transformation and business relationship management.

He has an Executive MBA with distinction at the University of Cape Town and has also coached on the Executive MBA program in the areas of systemic leadership and organizational viability.

He is a board member for the US based Business Relationship Management and has been an opening keynote speaker for their BRM Connect global conference. He is also a member of the board of advisers for the IT Management and Leadership Institute in the US.


Dr. Lester Davids

PhD (Medicine), Executive MBA (UCT)

A qualified Professor of Biology, Lester has made the “transition” from Biology to Business and uses his acquired skills of 15 years’ experience in a teaching and learning environment to bring clarity to executives in the fields of corporate leadership, strategy, systems thinking and action learning.

He currently teaches and coaches on the Executive MBA programme at the University of Cape Town and is involved in convening corporate leadership programmes in Executive Education at the UCT Graduate School of Business.

He has further experience as an executive business coach and consults in an associate capacity with several national and global organisations.   

Dave Kudas

With over forty years of inspired leadership, Dave has worked for and consulted with a diverse swath of Fortune 100 companies to identify challenges and provide guidance and accountability to impact every aspect of their business.

Dave has championed and become a leading proponent for Change Leadership and the impact to each associate in an organization. He built and led successful Change and Training programs across North America, Europe and the Middle East to promote Change Leadership in everyday actions.

Dave has published a number of articles in leading publications on customer engagement in the Digital World, on how change drives customer experience and on process transparency through the Supply Chain.

Steve Davis

Steve has more than thirty years’ global experience in Retail and Manufacturing and has provided extensive management consulting to clients such as Ralph Lauren (US), Marks & Spencer (UK), Foschini Group (SA) and ASOS (UK).

He has led multiple teams at a leading global supply chain company including Global Strategic Services, Retail Consulting Services and Professional Services.

He has been a speaker at the National Retail Federation Global Conference and multiple Supply Chain Conferences in the US and Europe, and has been published in the London Financial Times, Supply Chain Digital, Cloud Computing Intelligence and Retail Systems Alert.